Commercial product design (sponsorships + experiences)
Improving how sponsorships and experiential offerings are packaged, priced, and positioned—so they’re easier to sell and more relevant to buyers.

Custom proposals and strategic deal support
Helping sellers and leaders shape larger ideas, clearer stories, and more compelling commercial offers for complex or high-value accounts.

Sales enablement that translates into execution
Building tools, frameworks, and training that support better conversations, clearer positioning, and consistent delivery.

Practical AI adoption
Creating usable workflows and internal tools, then training teams in accessible, non-technical ways that drive real adoption and performance.

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How I tend to show up

I’m usually pulled in when something is stuck, underspecified, or high-stakes—when the work needs both creative range and commercial discipline.

My bias is toward clarity and execution: what’s the goal, what will the buyer value, what will actually work at scale, and what will help teams perform under real conditions.