The Sponsorship Playbook

The Sponsorship Playbook is MK Granados’ industry newsletter exploring how large-scale events can evolve beyond static sponsorship models into smarter, higher-performing commercial environments.

Written for event organizers, sales leaders, and brand marketers, each edition delivers structured frameworks, real-world examples, and practical strategies designed to elevate revenue performance and experiential impact.

Subscribe alongside over 1,100 event professionals for insights on:
• Revenue strategy for major expos and conferences
• Sponsorship innovation and premium package design
• Sales enablement and commercial positioning
• AI integration for prospecting and growth
• High-touch activation strategy
• Audience-centric product development