MK Granados, MBA

MK Granados is a commercial strategist specializing in revenue growth for large-scale live events.

Currently serving as Director of Revenue Optimization at Informa Markets North America, she acts as an internal consultant across portfolios—supporting product innovation, custom revenue design, AI integration, and commercial strategy for major expos and conferences.

Her career spans production, sponsorship product development, global B2B marketing, startup leadership, and portfolio-level revenue strategy. That cross-functional depth allows her to understand live events from backstage operations to executive-level commercial planning.

MK has managed sponsorship and media categories totaling more than $6.5M annually, led revenue innovation across recognized event brands, and earned distinction as Product Manager of the Year (twice) and five-time Star of the Show.

She is known for raising the ceiling—replacing static inventory lists with strategic architecture, strengthening value instead of discounting, and helping teams think bigger about how revenue is structured and delivered.

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Career Highlights
• Director of Revenue Optimization, Informa Markets North America
• Global B2B Marketing Strategy across 25+ conferences annually at Gartner
• Sponsorship & Media Product Manager for large-scale B2C events including New York Comic Con, PAX, and C2E2
• $6.5M+ sponsorship & media sales categories managed
• 2017 ReedPop Level Up Award for innovation in fan experience
• Product Manager of the Year (2015 & 2017)
• Five-time Star of the Show recipient

Two Polaroid-style photos. One is of MK Granados as a young professional working at Mohegan Sun Arena in front of entertainment road cases. The second features smiling attendees at Star Wars Celebration dressed in costumes, posing with MK.
Recent feature in Trade Show Executive
MK Granados (a woman with shoulder-length blonde hair) speaking into a microphone while gesturing with her right hand, standing in front of a blue and gray wall at Toy Fair at the Javits Center in New York.
Image of MK Granados speaking at Advertising Week. Four people seated on a panel discussion at an event, one speaking into a microphone, with a tropical beach scene on a large screen behind them.
Panel discussion at the XLive conference with six speakers sitting on stage in front of audience. One woman is speaking into a microphone.