I help teams turn ideas into sellable products, stronger proposals, and better performance on the show floor.
Currently: Director of Revenue Optimization, Informa Markets North America
Formerly: Gartner, RX Global/ReedPop • MBA, UNC Kenan-Flagler
I build commercial strategy for live events.
What I work on
Commercial product design (sponsorships + experiences)
Improving how sponsorships and experiential offerings are packaged, priced, and positioned—so they’re easier to sell and more relevant to buyers.
Custom proposals and strategic deal support
Helping sellers and leaders shape larger ideas, clearer stories, and more compelling commercial offers for complex or high-value accounts.
Sales enablement that translates into execution
Building tools, frameworks, and training that support better conversations, clearer positioning, and consistent delivery.
Practical AI adoption
Creating usable workflows and internal tools, then training teams in accessible, non-technical ways that drive real adoption and performance.