Commercial Strategy for the Next Era of Large-Scale Events

MK speaks at industry conferences and professional forums on revenue strategy, sponsorship innovation, and the evolving commercial dynamics of large-scale expos and conferences.

Her sessions draw from real portfolio-level experience inside globally recognized event brands and focus on strengthening how events are structured, sold, and experienced.

She brings practical frameworks, strategic clarity, and commercially grounded insights to event leaders navigating growth, pressure, and change.

Example Sessions:

Trust Is the Real ROI

What it takes to turn a group of attendees into people who feel connected, participate, and actually want to come back.

From Audience To Community

Why trust may be one of the most valuable things live events create, and how to design and measure it for it intentionally.

The Identity Economy In Events

How identity, personalization, and self-expression are changing what audiences expect from events and the brands that activate.

The Economics of Attention

How events and brands can earn scarce audience attention, use it more intentionally, and turn it into lasting value.

Steal This Idea

Unexpected inspiration from retail, entertainment, hospitality and beyond, translated into ideas you can bring to your next event.

Delight Is a Business Strategy

How small moments of surprise, joy and ridiculousness can create memorable experiences, stronger brands, and real commercial value.

MK has contributed to industry conversations through appearances and participation at:

  • Society of Independent Show Organizers (SISO) Summit

  • Advertising Week

  • XLive Conference

  • Toy Fair

  • The Event Planner Expo

  • The Meetings Industry Conference of Colorado

Featured in:

  • BizBash

  • Trade Show Executive

  • Trade Show Insights Podcast

MK is available for breakout sessions, panels, and moderated discussions at industry conferences and professional gatherings.

For speaking inquiries:

Contact