Commercial Strategy for the Next Era of Large-Scale Events
MK speaks at industry conferences and professional forums on revenue strategy, sponsorship innovation, and the evolving commercial dynamics of large-scale expos and conferences.
Her sessions draw from real portfolio-level experience inside globally recognized event brands and focus on strengthening how events are structured, sold, and experienced.
She brings practical frameworks, strategic clarity, and commercially grounded insights to event leaders navigating growth, pressure, and change.
Example Sessions:
Sustainability as Commercial Differentiation
Embedding sustainability into sponsorship strategy in ways that strengthen positioning and long-term value.
Identity, Personalization & the Future of Participation
How evolving audience expectations are reshaping sponsorship design and engagement strategy.
Sponsorship Integration & the 2026 Roadblocks
Addressing organizational friction, execution gaps, and pricing tension that limit commercial performance.
Rethinking Revenue Models for Mature Event Brands
Modernizing sponsorship and revenue structure inside established expos and conferences.
AI & Commercial Intelligence in Event Sales
Practical applications of AI for prospect discovery, positioning, and revenue expansion.
Designing Premium Participation
Building high-impact brand moments that elevate flagship events and justify premium pricing.
MK has contributed to industry conversations through appearances and participation at:
• Society of Independent Show Organizers (SISO) Summit
• Advertising Week
• XLive Conference
• Toy Fair
• The Event Planner Expo
Featured in:
• BizBash
• Trade Show Executive
• Trade Show Insights Podcast
MK is available for breakout sessions, panels, and moderated discussions at industry conferences and professional gatherings.
For speaking inquiries: